Enamel Studio Marketing help for UK dental practices

You trained to treat patients, not to make adverts.

I help private dental practices get more patients from their marketing, without filming, retainers, or guessing what works.

No filming

Nobody in your practice goes on camera. Your ads are built from your offer, your branding and your words, not your face.

No retainer

One piece of work at a time, scoped in a sentence. You decide what comes next, or whether anything does.

Tested against your current ad

Whatever we make runs next to what you already have for two weeks. Cost per enquiry on each decides, so you know whether it was the creative.

Everything written to GDC and ASA rules, using only what your practice already says about itself.

WHAT WE HEAR

What practice owners tell me

The same things come up in nearly every conversation. If a few of these sound familiar, we'll get on.

"I've no idea what to post."

You can list every treatment you offer and still have no idea what an advert should say. That's a marketing problem, not a dentistry one, and it shouldn't be yours to solve alone.

"I hate being on camera."

You're a clinician, not an influencer. Good advertising for a practice does not require you or your team to perform.

"We paid an agency and got nothing we could point to."

Management fees that outweigh the ad spend, reports nobody reads, and a contract that outlasts the goodwill. The distrust is earned.

"I don't have the evenings for this."

Marketing done after surgery hours is marketing done badly, by someone who'd rather be doing anything else.

"I can't tell whether it's the ad or the targeting."

Budget goes in, enquiries don't come out, and nobody can say which part failed. That uncertainty is worse than the cost.

"I'm not sure what I'm allowed to say."

GDC and ASA rules are strict, the consequences land on you, and most marketers have never read them.

HOW IT WORKS

How I'd rather work with you

  1. Start small

    One piece of work, scoped in a sentence, with a clear way to judge it. If it's useful, we do another. If not, we stop.

  2. Your words only

    I build on what your practice already says on its website and in its current ads. I don't invent claims, outcomes or testimonials.

  3. You stay in control

    I don't need your Meta login and I never see patient data. You approve everything before it runs and you run it yourself.

  4. Measure it

    Whatever we make, you test it next to what you already run and compare cost per enquiry. That number decides, not my opinion.

  5. No retainer

    You're not buying a relationship by the month. You're asking for help with a specific thing, and paying for that.

WHERE I HELP

Where I can help

Most practices start with the first one. The others follow when they're needed.

Better ad creative

Turning the ad you already run into one people stop for: a clear hook, your real offer, captions, your branding. No filming required.

Knowing what to say

Hooks and scripts drawn from what your patients already tell you in reviews, built around the angles that run longest for UK practices.

Reading your numbers

A plain-English look at what your current ads cost per enquiry, and whether the creative or the targeting is the problem.

Staying inside the rules

A check of your current adverts and website against GDC and ASA guidance, with compliant rewrites for anything that's exposed.

THE RULES

Built to GDC and ASA rules, not around them.

Most dental ad complaints come from the same handful of phrases. I don't use them, and I don't make things up.

  • No before-and-after claims
  • No "pain-free" or "painless"
  • No discount-led treatment pricing
  • No "best", "leading" or "specialist" unless you're on the specialist register
  • No invented outcomes, testimonials or impersonations of your real staff
  • No claims that aren't already on your website or in your current ad

Guidance, not legal advice. You remain responsible for your own advertising.

GET IN TOUCH

Tell me what's frustrating you about your marketing.

An email is enough. If I can help, I'll say how and what it would involve. If I can't, I'll say that too.

No forms, no newsletter, no follow-up sequence. One person reads this inbox.